Engine 01 · Auto DM

Comment triggers a personalised DM in milliseconds

Every time someone comments your keyword on a Reel or post, DMDrop fires an instant DM with your links, product cards, or a custom message — without you lifting a finger.

< 500ms
Avg. DM delivery time
750/hr
Meta rate-limit safe
4.2M+
DMs sent via DMDrop
99.9%
Delivery success rate
How Auto DM works

One keyword. Infinite conversations.

Set a trigger word — like "OUTFIT" or "LINK" — in your caption. When a follower comments it, DMDrop catches the webhook from Meta, personalises the message with their username, and fires a DM through the official Instagram Messaging API before they even finish scrolling.

  • Sub-500ms delivery via Meta Graph API webhooks — no polling.
  • Follow-gate mode: only send the link if they follow your account.
  • Exact, contains, or any-keyword matching — full control over what triggers.
  • Public reply option: auto-comment "Sent you a DM 📬" to boost reach.
  • Every automation logged — see who triggered it, when, and what was sent.
  • Built-in rate-limit guard: never exceeds Meta's 750 DM/hr cap.
FL
Instagram DirectWaiting…

💬 New comment on your Reel

@priya_creates

OUTFIT please! 🙏”

Keyword matched — queuing DM…
Hey! Here are all the links from my latest reel 👇
Shop the full look →
Get my preset pack →

What creators use Auto DM for

Fashion lookbooks

Comment "OUTFIT" → instant DM with every tagged piece and an affiliate link for each.

Preset & template drops

Comment "PRESET" → DM with a checkout link for your digital product, fulfilled by Dodo Payments.

Lead magnets

Comment "GUIDE" → free PDF delivered over DM. Every commenter captured as a lead automatically.

Event registrations

Comment "JOIN" → DM with registration link + follower-only discount code.

Brand collab promos

Comment "COLLAB" → personalised DM with your affiliate or tracking link for brand sponsors.

Waitlist signups

Comment "WAITLIST" → DM with a Google Form or Typeform link, no manual follow-up needed.

How it works

Up and running in 3 steps

1

Write your caption

Include a trigger keyword ("Comment LINK below!") in your Reel or post caption.

2

Configure your campaign

Set the keyword, DM message template, optional follow-gate, and any product / lookbook to attach.

3

Go live & watch it run

DMDrop watches your Instagram via webhook. Every matching comment fires a DM automatically — you just check analytics.

Start automating your DMs today

Join thousands of creators turning comments into customers on autopilot. No code, no manual replies, no missed leads.

No credit card required · Official Meta Graph API · Cancel anytime